Zucker’s is a New York City bagel institution. Matt Pomerantz, the co-founder of Zucker's, selected Suva to help them launch their first CPG product line: Par Baked Bagels. We worked very closely with Zucker's team to discover a creative strategy and a visual system for their frozen bagel products. The final packaging is bold, memorable, and makes the product the main focus. A color system was formulated to make it easy for customers to identify each flavor. Custom illustrations were designed to tell a brand story at a glance.