Balkan Bites is a female-owned business that specializes in wholesome Southeast European comfort foods. Ariana Malushi, the co-owner of Balkan Bites, selected Suva to help them launch their line of frozen burek. We worked very closely with Ariana to discover a creative strategy and a visual system for the entire line of products. The final packaging is bold, memorable, and makes the product the main focus. A color system was formulated to make it easy for customers to identify each flavor. Custom icon illustrations were designed to tell a brand story at a glance.