74 SUNS, a medical cannabis farm, partnered with SUVA to build the brand from the ground up—from brand strategy, naming and visual identity to packaging design, marketing collateral, social media, and ongoing creative direction. As their long-term creative partner, we've helped 74 SUNS shape every customer touchpoint while navigating the unique challenges of the highly regulated medical cannabis industry.

Together, we positioned 74 SUNS as a premium, sophisticated and creative medical cannabis brand that breaks away from traditional "stoner culture." Inspired by the simplicity and refinement of luxury consumer brands, we developed a clean, minimalist visual identity featuring distinctive white packaging, elegant gold branding, and a unique color and "solar" system that makes every strain instantly recognizable while improving the customer experience across flower, pre-rolls, edibles and other products making it very intuative even for a new user.

The result is one of Mississippi's most recognizable and loved medical cannabis brands—known for exceptional product quality, distinctive packaging, and a cohesive brand experience that continues to drive customer loyalty, sales, and market recognition.