Based on the information we gathered during our research we put together a number of style boards (visual mood boards). We sourced unique style directions, colors, fonts and images to better define Sweet Science's vision. This part allowed us to involve the client in the creative process and help them envision what thier brand might look like. Using selected "Citrus peel" direction as the guide we designed a fully custom Sweet Science logo. The customised font has a perfect balance of soft, jucy shapes pared with thin refined lines making the logo aproachable and friendly yet modern and confident. The "S" in Sweet is meant to look like a peel of a fruit, reinforcing the idea of self discovery and transformation in the recovery process. It also represents the nutrition aspect of Sweet Science, reminding us that sweetness comes in many forms.
This concept allowed us to add just enough playful elements like scattered fruit bits while providing important content in a soothing and nurturing atmosphere. The final logo was applied to business cards, stationery, digital product templates, and other collateral. In addition to the main logo and brand colors Suva created a unique set of icon illustrations for Sweet Science 5 elements: Eating, Sleeping, Breathing, Meditating and Moving.