To promote Adorama Rental Co.’s new Cine line of equipment and rental services, as well as their two new locations in Manhattan and Brooklyn, Suva created a special marketing campaign designed specifically for pro cinematographers. Product photography was turned into dramatic black and white, high-gloss images. The bold, yet refined contrast between the type and equipment evoked high-end sophistication. Suva also designed custom icons. The campaign was adapted to print and digital ads, brochure, web landing page, digital animations and a series of promotional emails.